Posted: 03 Sep 2012 08:17 PM PDT
Here are some good quips about selling:
"Sell the benefit, not your company or the product. People buy results, not features." – Jay Abraham.
Boxing promoter Don King says: "If you want to sell a steak, you can’t just have the sizzle, you gotta have sauce.”
And my favorite is:
Earl Wilson says: "To sell something, tell a woman it’s a bargain; tell a man it’s deductible." Features tell. Benefits sell.
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