Posted: 02 Sep 2012 08:37 PM PDT
Simone Kesseler is in the PR business and he says: "Every time you answer the phone you have an opportunity to prove yourself. Everything you do is an advertising for yourself, from how you talk to everyone from the teaboy upwards. Everything is positioning, everything is public relations." This is why you treat each person in your organization with respect. Greet and thank them at all times.
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